SEO Action Guide - Into The Woods
Based on Google Search Console data · Last 3 months (May - Aug 2026) · Updated September 2026 (completed actions removed)
📊 3-Month Performance Overview
📄 Top Pages Performance
| Page | Clicks | Impressions | CTR | Position | Notes |
|---|---|---|---|---|---|
| Homepage | 199 | 3,636 | 5.47% | 14.49 | Dominant - nearly 60% of all clicks |
| Sevenoaks Landing Page | 32 | 1,474 | 2.17% | 11.3 | High impression share - CTR needs work |
| Orpington Landing Page | 27 | 388 | 6.96% | 9.3 | Excellent CTR - close to page 1 |
| Team Building Blog Post | 14 | 1,292 | 1.08% | 22.4 | 1,292 impressions but very low CTR - title/meta needs rewriting |
| Charities Page | 4 | 642 | 0.62% | 26.7 | Lots of impressions, almost no clicks - rewrite meta description |
| Bushcraft Skills Blog Post | 1 | 593 | 0.17% | 8.84 | Position 8.8 but only 1 click - critical title/meta fix needed |
| Nature Therapy Blog Post | 5 | 836 | 0.6% | 9.51 | Near page 1 - fix meta to boost CTR |
⚡ Quick Wins - Ordered by Priority
These are the highest-return actions based on current rankings. Most are low-effort meta tag changes that could significantly increase clicks without any new content.
"bushcraft kent uk" - position 10.1, 0 clicks
Homepage meta title updated to lead with "Bushcraft Kent" - now reads "Bushcraft Kent | Outdoor Experiences & Team Building | Into The Woods". Meta description also refreshed with a price anchor and CTA. Monitor GSC for CTR improvement over the next 2-4 weeks.
Consolidate Sevenoaks duplicate URLs
Canonical tag added to the Sevenoaks page pointing to https://into-the-woods.co.uk/outdoor-event-in-sevenoaks (no trailing slash). The trailing-slash route now 301-redirects to the canonical URL. JSON-LD url updated to match. Monitor GSC for URL consolidation over the next 2-4 weeks.
Build a /bushcraft-kent page
"bushcraft kent", "bushcraft kent uk", "kent bushcraft" - multiple related queries with combined 184 impressions at low CTR. A dedicated, well-optimised page targeting this geo + activity combo would capture this traffic clearly.
Build a /team-building-basingstoke page
Three Basingstoke team building queries (34 + 14 + 11 = 59 impressions) with 0 clicks. If Into The Woods runs events near Basingstoke, a location page would capture this intent.
✏️ Recommended Meta Title & Description Rewrites
These are the pages with the biggest CTR opportunity. The current titles are ranking but not compelling searchers to click.
🔍 High-Impression Keywords Getting 0 Clicks
These keywords already generate impressions - meaning Google thinks your site is relevant - but you're not appearing prominently enough to get clicks. Each represents a real opportunity.
| Keyword | Impressions | Position | Recommended Action |
|---|---|---|---|
| outdoor problem solving activities | 190 | 47.2 | Create a dedicated page targeting this term |
| how outdoor team challenges boost problem-solving skills | 110 | 35.1 | Expand the team building blog post with this angle |
| charity fundraising events outdoors uk | 100 | 19.5 | Improve the /charities page copy and meta |
| teamwork challenges | 94 | 24.2 | Add this to the team building page H1/title |
| outdoor fundraising adventures uk | 89 | 44.2 | Charities page refresh with this intent |
| bushcraft skills | 47 | 26.9 | Strengthen meta title on bushcraft blog post |
| bushcraft kent uk | 34 | 10.1 | Near page 1 - fix meta description urgently |
| team building basingstoke | 34 | 22.2 | Add a Basingstoke location landing page |
| outdoor activities kent | 38 | 35.7 | New Kent activities landing page |
| airsoft kent | 8 | 19.4 | Build a dedicated /airsoft-kent landing page |
📝 New Content & Landing Pages to Create
Ordered by impression opportunity. These are gaps where real search volume exists but no targeted content does.
Impressions: 190 / period
Format: Long-form guide page or blog post
Impressions: 17 / period
Format: Dedicated /airsoft-kent page
Impressions: 76 / period
Format: Location landing page
Impressions: 100 / period
Format: Expanded /charities page
Impressions: 51 / period
Format: Pillar content page
🛠️ Technical SEO Issues
Several location pages still appear in GSC with and without trailing slashes (e.g. /outdoor-event-in-orpington vs /outdoor-event-in-orpington/, plus Sevenoaks and bushcraft-weekends variants), splitting link equity and confusing Google.
Fix: Set a canonical URL on each page and use 301 redirects to enforce one canonical form.
GSC shows clicks to /airsoft-kent/, /about-us/ and other legacy WordPress slugs that no longer exist in the app. These currently render the 404 page.
Fix: Confirm all old WordPress slugs either 301-redirect to the correct new pages or return a true 404 so Google drops them.
Mobile: 5.09% CTR. Desktop: 2.28% CTR. Desktop position is 22.76 vs mobile 8.54 - the site ranks much worse on desktop.
Fix: Audit desktop page speed and Core Web Vitals. Check desktop rendering issues.
📍 Location Strategy - Priority Geo Pages
Into The Woods is currently winning on Orpington and Sevenoaks local searches. Data shows unmet demand for broader Kent and surrounding county terms. Below is a recommended expansion roadmap.
🗓️ 30-Day Action Plan
- □Set canonical tags on all Sevenoaks, Orpington and bushcraft-weekends page variants (pick one URL, 301-redirect the others)
- □Verify legacy WordPress slugs (/airsoft-kent/, /about-us/) either redirect or return a true 404
- □Update Homepage meta title to lead with "Bushcraft & Outdoor Events in Kent" and refresh the meta description with a price anchor
- □Add schema markup (LocalBusiness + Event) to the homepage and event detail pages if not yet present
- □Build /bushcraft-kent location landing page targeting "bushcraft kent", "bushcraft kent uk" and "kent bushcraft"
- □Build /team-building-basingstoke page if events run near Basingstoke (59 combined impressions, 0 clicks)
- □Publish "Outdoor Problem-Solving Activities" long-form blog post (190 impression keyword)
- □Review Desktop Core Web Vitals - desktop position (22.76) is significantly worse than mobile (8.54)
- □Submit updated sitemap to Google Search Console after all canonical changes